Senior Manager, Marketing Strategy & Commercial

Marketing · California, Texas, Washington, New York, New Jersey, New York
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Genvid is delivering a brand new form of entertainment combining the best of traditional storytelling with the immersion and interaction of video games. We call this category Massively Interactive Live Events (MILEs). 


Imagine you and a global community of other fans can influence the storyline of your favorite brands, characters and worlds? And it becomes official canon? Another unique aspect of MILEs is fans can choose whether to sit back and enjoy watching dramatic events unfold or lean-in and be critically participatory. And all of this happens live and with millions of other fans.  Current projects include Pac-Man Community on Facebook and the upcoming The Walking Dead: Last Mile.


Genvid Entertainment is also developing a global, scalable direct-to-consumer platform to publish MILEs via multiple platforms - from web browsers, mobile app stores to game consoles and connected TVs. This will allow us to publish globally and meet consumers on any device, wherever they might be. 


Our rapidly growing team is composed of leaders from entertainment, video games, and technology with offices around the world. Genvid is extremely diverse, forward thinking, creative, and collaborative. We solve thorny problems quickly, reinvent the rules when necessary, and take pride in blazing new trails. We operate in 5 states CA, NY, NJ, WA and TX.


Genvid has big ambitions, bold vision, and groundbreaking technology coupled with strong financial backing and partnerships with some of the most beloved franchises in the world. Are you ready to shape the future of entertainment? Join in. 


Genvid Entertainment is seeking a Senior Manager, Marketing Strategy & Commercial on our marketing team to support the go-to-market strategy, commercial plan, and on-going optimization of the business. This is a crucial role to work directly with executive leadership, the marketing and product teams to innovate and drive the future of interactive entertainment.

This role offers an opportunity to dive into marketing/commercial strategy, planning, growth, partnerships, budgeting and forecasting, research, presentations, project management and execution. The right candidate will have a unique ability to analyze disparate data sets to interpret and craft a compelling narrative. A spirit of innovation, entrepreneurship plus an ability to interpret data to tell stories are the unique mix of skills for this role.

The environment at Genvid is fast paced and highly creative but also data driven. Experience running with complex and often abstract concepts in a consulting firm focused (BCG, McKinsey, Deloitte, etc.) on the entertainment, marketing, games and/or media fields is a must. Exposure to Growth, Lifecycle Marketing, Partnerships and/or Marketing technology/automation is a plus. 


  • Develop commercial and marketing strategies (long term planning and shorter term execution)
  • Create frameworks and engagement model for efficient collaborations within the organization and with partners outside of the organization
  • Track, interpret and make recommendations from collected data sets on a regular basis; identify areas of improvement, strength, opportunities
  • Frequent development of presentations, reports, plans and business cases for executive and team consumption
  • Translate commercial and marketing results, feedback and research into consumable and actionable insights for the marketing team, product team and broader organization 
  • Project management of critical initiatives along with consistent reporting
  • Partner across groups to develop prioritization frameworks for broader company goals and initiatives
  • Work with executive management to build foundational elements of business 
  • This role requires influence across the organization even though it is initially an individual contributor role; high potential for growth


Experience & Education:

  • Proven experience in strategic digital marketing/commercial/monetization consulting
  • Great commercial and marketing sensibility 
  • Experience in a leading consulting organization (ie. BCG, Deloitte, McKinsey)
  • Expertise working with disparate data sets and familiarity with key marketing terms and KPIs
  • Skills at developing presentations, frameworks and models, craft simple narratives from complex ideas; Excel wizard
  • Grasp of the entertainment, media, digital, games and marketing landscape as well as a understanding of the players, platforms and trends
  • Track-record working with entrepreneurial product, marketing, engineering teams and executives
  • Someone who is data-driven but also a collaborator, entrepreneurial, creative, persuasive
  • Strong work ethic with a positive attitude
  • Excellent leadership, mentoring, communication, collaboration, and organizational skills
  • Bachelor’s Degree in relevant business or entertainment field (or equivalent professional experience)


Assets: 

  • Experience with free-to-play monetization or online game economies
  • Proven ability to foster a positive and inclusive work culture
  • Experience with Unreal engine or similar


Additional Notes
For New York -based applicants: salary range is $162,000 - 182,000 USD. Other states may have different ranges.


Genvid Holdings Inc and its subsidiaries is an equal opportunity employer. Genvid Holdings Inc and its subsidiaries makes reasonable accommodations and prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genvid Holdings Inc and its subsidiaries conform to the spirit as well as to the letter of all applicable laws and regulations.

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  • Location
    California, Texas, Washington, New York, New Jersey, New York
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor